For cleaning companies · updated August 2026
Best ways to get house cleaning leads in 2026
Every cleaning-lead source compared on the three things that matter: is the lead exclusive, what does it cost per booked job, and how ready to hire is the homeowner. The short version: shared marketplaces make you fight for price-shoppers; exclusive public-record leads reach the homeowner the moment the need appears.
| Source | Exclusive? | Cost | Lead quality |
|---|---|---|---|
| Thumbtack | Shared — same lead sold to 5+ cleaners | $15–$40 per shared lead, no refunds for duds | Price-shoppers comparing many quotes |
| Angi (Angie’s List) | Shared — resold to multiple pros | Membership + per-lead fees, often $50+/lead | Mixed; heavy competition, slow leads |
| HomeAdvisor | Shared — up to 4 pros per lead | $15–$60 per shared lead | Low intent, frequent bad numbers |
| Google Local Services Ads | Not shared, but pay-per-lead auction | $20–$50+ per lead, rises with competition | Good intent, but you bid against everyone |
| Facebook groups / word of mouth | Exclusive but unpredictable | Free, but hours of your time | Warm when they come — but they rarely come on demand |
| Public-record leads (BellAveGo) | Exclusive — one cleaning company per zip, never resold | $29/week flat for 10/week (~$2.90/lead) | New movers, Airbnb hosts & city-flagged homes — a real reason to hire now |
Marketplace pricing reflects typical published per-lead ranges as of August 2026; shared leads are sold to multiple pros.
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Why exclusive public-record leads win
A shared lead from Thumbtack or Angi is sold to four other cleaners the same minute — so you compete on price before you’ve said hello, and you pay whether or not it books. A public-record lead is sourced from the event that creates the need — a home sale, an Airbnb registration, a city citation — and goes to exactly one cleaning company per zip. You’re the only call that homeowner gets. Flat $29/week, 3 days free, cancel anytime.
FAQ
What is the best way to get house cleaning leads?
The highest-intent leads come from public records — a recent home purchase (new movers book a move-in deep clean), an active short-term-rental registration (turnover cleaning every booking), and city code violations (ordered cleanups). Unlike Thumbtack, Angi, or HomeAdvisor, these aren’t shared with competitors. BellAveGo pulls them and delivers 10 a week, exclusive to one cleaning company per zip.
Are shared lead services like Thumbtack and Angi worth it for cleaners?
Shared-lead marketplaces sell the same lead to 4–5 cleaners, so you compete on price the moment you call and pay per lead whether it converts or not. Exclusive, public-record leads cost less per booked job because you’re the only cleaner reaching that homeowner.
How do cleaning companies get clients without paying for ads?
Pull public records yourself — home-sale records, short-term-rental registries, permits, and code violations are all public. It’s time-consuming to do by hand, so most cleaners use a service that does it for them. BellAveGo gives your 3 days free with no card.
What is the cheapest source of cleaning leads?
Free channels (referrals, Facebook groups) cost nothing but can’t be scheduled. Among paid options, a flat-rate exclusive service is usually cheapest per booked job: BellAveGo is $29/week for 10 exclusive leads a week (~$2.90/lead) vs $15–$60 per shared lead on the marketplaces.