For cleaning companies · updated July 2026
Best ways to get house cleaning leads in 2026
Every cleaning-lead source compared on the three things that matter: is the lead exclusive, what does it cost per booked job, and how ready to hire is the homeowner. The short version: shared marketplaces make you fight for price-shoppers; exclusive public-record leads reach the homeowner the moment the need appears.
| Source | Exclusive? | Cost | Lead quality |
|---|---|---|---|
| Thumbtack | Shared — same lead sold to 5+ cleaners | $15–$40 per shared lead, no refunds for duds | Price-shoppers comparing many quotes |
| Angi (Angie’s List) | Shared — resold to multiple pros | Membership + per-lead fees, often $50+/lead | Mixed; heavy competition, slow leads |
| HomeAdvisor | Shared — up to 4 pros per lead | $15–$60 per shared lead | Low intent, frequent bad numbers |
| Google Local Services Ads | Not shared, but pay-per-lead auction | $20–$50+ per lead, rises with competition | Good intent, but you bid against everyone |
| Facebook groups / word of mouth | Exclusive but unpredictable | Free, but hours of your time | Warm when they come — but they rarely come on demand |
| Public-record leads (BellAveGo) | Exclusive — one cleaning company per zip, never resold | $197/mo flat for 10/week (~$4.92/lead) | New movers, Airbnb hosts & city-flagged homes — a real reason to hire now |
Marketplace pricing reflects typical published per-lead ranges as of July 2026; shared leads are sold to multiple pros.
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Why exclusive public-record leads win
A shared lead from Thumbtack or Angi is sold to four other cleaners the same minute — so you compete on price before you’ve said hello, and you pay whether or not it books. A public-record lead is sourced from the event that creates the need — a home sale, an Airbnb registration, a city citation — and goes to exactly one cleaning company per zip. You’re the only call that homeowner gets. Flat $197/mo, first lead free, cancel anytime.
FAQ
What is the best way to get house cleaning leads?
The highest-intent leads come from public records — a recent home purchase (new movers book a move-in deep clean), an active short-term-rental registration (turnover cleaning every booking), and city code violations (ordered cleanups). Unlike Thumbtack, Angi, or HomeAdvisor, these aren’t shared with competitors. BellAveGo pulls them and delivers 10 a week, exclusive to one cleaning company per zip.
Are shared lead services like Thumbtack and Angi worth it for cleaners?
Shared-lead marketplaces sell the same lead to 4–5 cleaners, so you compete on price the moment you call and pay per lead whether it converts or not. Exclusive, public-record leads cost less per booked job because you’re the only cleaner reaching that homeowner.
How do cleaning companies get clients without paying for ads?
Pull public records yourself — home-sale records, short-term-rental registries, permits, and code violations are all public. It’s time-consuming to do by hand, so most cleaners use a service that does it for them. BellAveGo gives your first lead free with no card.
What is the cheapest source of cleaning leads?
Free channels (referrals, Facebook groups) cost nothing but can’t be scheduled. Among paid options, a flat-rate exclusive service is usually cheapest per booked job: BellAveGo is $197/mo for 10 exclusive leads a week (~$4.92/lead) vs $15–$60 per shared lead on the marketplaces.